![]() While many rivals have been subsumed by gargantuan holding companies, the agency remained at his death an independent shop, with eight offices around the world and about 1,500 employees. Kennedy was the creative director on the first Nike commercial to include Mr. Wieden’s slogan “Just do it,” featuring an 80-year-old man named Walt Stack who ran 17 miles each morning. For Honda in 1985, the pair put out grainy footage of Lou Reed, the former frontman of the Velvet Underground, telling viewers, “Don’t settle for walking” while perched on a Honda scooter, all to the tune of his 1973 hit song, “Walk on the Wild Side.”ĭavid Franklin Kennedy was born on May 31, 1939, in Wichita, Kan., the only child of Melinda Jane (Spoon) Kennedy, a bank administrator, and James Franklin Kennedy, a second-generation wildcatter. He had what his Advertising Hall of Fame profile called “an idyllic, Tom Sawyer childhood, fishing trout streams and rivers he had no idea were world-class” in Oklahoma and other states along the eastern face of the Rocky Mountains. His first job, at age 13, was as an apprentice welder. At first he wanted to be a geologist, but art had a stronger pull. ![]() His childhood hero was Bill Mauldin, the Pulitzer Prize-winning editorial cartoonist, whose work Mr. Kennedy traced while learning to draw.Īfter spending a day and night on an oil rig, he decided to try college. He graduated from the University of Colorado in 1962 with a degree in printmaking and metal sculpture. ![]()
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